HEART WEEK 2018

With 22% of Australian adults being inactive, and with over 50% who do not meet the National Physical Activity Guidelines, the Heart Foundation decided to broaden the 2018 campaign to target the general public, and in particular men and women in the 30-55 age range.

Venus Comms developed a campaign idea around the line ‘Don’t Get the Sits’, with a distinctive visual code designed to stand out and reinforce awareness of the message across channels.

Heart Week, received extensive media coverage across national TV, radio, press and online, and also attracted over $100k in donations to the Heart Foundation over the two-week promotional period.

HEART WEEK 2018

OUTDOOR

SOCIAL MEDIA