HANDEE ULTRA

Handee paper towel had been losing ground to the market leader both perception and sales. Asaleo Care came to Venus to turn things around. We helped identify the issues, crack an insight and develop the hugely successful ‘good sheet’ TV campaign.

The results were instantaneous, and the campaign continues to deliver for Handee.

78%

BRAND RECOGNITION FOR TVC.

High scores for:
– Absorbency
– Strength when wet
– Best performing
– Worth paying more for

15.2%

VALUE GROWTH VS PREVIOUS YEAR FOR ON AIR PERIOD.

7.3%

VOLUME GROWTH VS PREVIOUS YEAR.

GROWTH IN CATEGORY SHARE VS PREVIOUS YEAR.