Winners of the 2018 Women’s Agenda Leadership Awards

Bec has been recognised at the Women's Agenda Leadership Awards in the Emerging Leader in Professional Services category. The judges commented that “She is genuinely disrupting the industry and is working in a traditional male-dominated industry to help build a much needed female lens.” View

little shop products

Coles, please stop dumbing us down, down

Despite Coles' recent Little Shop promotion offering a clear uptick in sales, Bec Brideson wonders where the brand will be in six month's time, once the little plastic items are long disposed of. Dear Coles, The yes-bag, no-bag, three-bags-full bag has been a tad confusing. Many

Why equality is a dirty word for marketers

Academia's male focus has led to the advertising industry looking through a male lens that reflects the past, says Bec Brideson. Google ‘Mother of Marketing’ and get pink Mother’s Day flotsam. Google ‘Father of Marketing’ and get a grey man. One grey man repeated in particular

Bec Brideson’s Cannes Diary #4

Bed Brideson, Advisor, Speaker and Author, is sitting on the Cannes Glass Lions jury. Brideson is writing exclusively for Campaign Brief. The default settings in advertising can change the world. Before I leave, my favourite piece of work entered into the Glass Awards proving that understanding and

Bec Brideson’s Cannes Diary #2

Bec Brideson, Advisor, Speaker and Author, is representing Australia on the Cannes Glass Lions jury. Brideson, along with most of the other Australian and NZ jurors write exclusively for CB. Not a dick joke or old-lensed cliché of a woman in sight

Bec Brideson’s Cannes Diary #1

Bec Brideson, Advisor, Speaker and Author, is representing Australia on the Cannes Glass Lions jury. Brideson, along with most of the other Australian and NZ jurors write exclusively for CB. Change has been slow in an industry full of fast people

Why Health Insurers Need to Target Women

For women, it's not about being 'skinny' anymore, it's about being fit. Women take great care of their health these days and this is one of many reasons we're harking back to this important blog of ours. Health Insurers, take note! ~ An article has revealed just how