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Women Switch On First

With the potential for rechargeable home batteries like the Tesla Powerwall doing away with electrical bills forever, it's likely women who will be leading the charge in consumption. How do we know that? Let's revisit our past blog on who adapted to solar first. ~ Females are

Does the Term ‘Mumpreneur’ Bother You?

Thanks to this recent article from The Age which discussed big businesses turning to Facebook mums' groups, we thought we would revisit our wonderful article from 2014 discussing the word 'mumpreneur'. ~ There’s a new word that’s been circling females in business. And it’s got many women

The Best Way To Mother Your Brand?

There are quite a few myths out there about mummy bloggers, but the truth is, brands shouldn’t underestimate the power of her words when it comes to influencing purchase decisions among women. For example, a survey among Canadian mum bloggers (leading the US in the amount of time

Do Brands Need Websites Anymore?

Brand websites are no longer THE digital hub anymore. When you think about it, it’s not such a big surprise. A recent study suggests 50% of customers believe a brand’s Facebook page is more useful than a website. Though websites can serve as a one-stop library, it’s

Don’t Take Women Out of Context!

Brands have a lot of choice when it comes to methods of targeting female audiences online: contextual, audience-based, behavioural… the list goes on. But if you’re using online video ads, it’s important to ensure they are relevant to your brand and the correlating website. According

Female consumers connect with kindness.

Kindness counts more than brands have ever imagined, and a recent Harvard Business Review article offers a great example of what we mean. The author recounts the story of a US man who was visiting his cancer-stricken grandmother at the hospital. Because the soup there was so horrible,

Women Appreciate Brands With A Heart

Fresh off Valentine's Day, we're revisiting a 2013 Venus Comms blog that's still relevant now: If you have a brand whose primary audience is female, you need be aware that the values and behaviour of your company matters. And we are not just talking about consumer

Get real, brands – authenticity is what Millennial women want

So, we’re now well aware women are responsible for 85 percent of all household spends, with a total global income surpassing $18 trillion. But did you know that ‘Millennial’ women (18 to 35-year-olds) make up a substantial portion of this purchasing authority? And yet, according to

What we can learn from marketing-to-women fails and successes

When it comes to marketing to women, some brands know how to reach the target while others completely miss the mark. Here are two recent examples of a marketing (/M2W) fail and success, and what we can learn from them. M2W fail US-based IBM probably meant