• Sort Blog:
  • All
  • Discover
  • Trending
  • Uncategorized

CEO MAG: New Metrics to Improve Gender Performance

These are the new metrics to improve gender performance in your business Simple ways by which you can rethink current data analysis to improve gender performance in your business   The deafening crescendo of the Information Age continues to reverberate for businesses globally. We’re seeing self-driving cars, cryptocurrencies, remote...

INSIDE RETAIL: Retailers still failing to support women in leadership

Many international retail companies are still dropping the ball when it comes to the representation of women in senior management positions, a senior executive from the US has said. The newly appointed chief technology officer of Revlon, Chau Banks, believes that while there’s a positive trend...

HRM Online: The Surprising Way HR is Business’ Best Weapon

Why smart companies should take advantage of HR’s breadth of knowledge in business decision-making. On the totem pole, HR isn’t usually first when it comes to decision-making in the C-suite. Despite the fact that culture and people are becoming increasingly important factors when it comes to...

Cycling Tips: The How and Why of Avoiding Sexist Advertising Blunders

The way females are represented in cycling advertising is one of those issues we have seen crop up again and again. The furore surrounding the recent Pinarello e-bike advert and the way it was perceived to belittle the female cyclist was just the latest example...

Bec Brideson’s Cannes Diary #4

Bed Brideson, Advisor, Speaker and Author, is sitting on the Cannes Glass Lions jury. Brideson is writing exclusively for Campaign Brief. The default settings in advertising can change the world. Before I leave, my favourite piece of work entered into the Glass Awards proving that understanding and...

Bec Brideson’s Cannes Diary #3

Bed Brideson, Advisor, Speaker and Author, is sitting on the Cannes Glass Lions jury. Brideson is writing exclusively for Campaign Brief. The 90's called - they want their sexism back. You won't find me in the photo that AdAge ran this article with. I was really hoping...

Bec Brideson’s Cannes Diary #2

Bec Brideson, Advisor, Speaker and Author, is representing Australia on the Cannes Glass Lions jury. Brideson, along with most of the other Australian and NZ jurors write exclusively for CB. Not a dick joke or old-lensed cliché of a woman in sight...

Bec Brideson’s Cannes Diary #1

Bec Brideson, Advisor, Speaker and Author, is representing Australia on the Cannes Glass Lions jury. Brideson, along with most of the other Australian and NZ jurors write exclusively for CB. Change has been slow in an industry full of fast people...

Why Health Insurers Need to Target Women

For women, it's not about being 'skinny' anymore, it's about being fit. Women take great care of their health these days and this is one of many reasons we're harking back to this important blog of ours. Health Insurers, take note! ~ An article has revealed just how...