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Salesforce: How Diversity Can Drive Sales Performance

Earlier this week, I had the honour of hosting a panel event at Salesforce World Tour in Sydney, discussing the business case for diversity and inclusion, and particularly the positive and powerful impact it can have on a sales team. Joining me on stage were...

Smart Company: Here’s how brands jumped on the #IWD bandwagon

  This article detailed multiple examples of how brands leveraged International Women's Day to show their support of women. Bec Brideson comments below only but to read the full article, click here. "Bec Brideson, gender-intelligence consultant, tells SmartCompany a one-off campaign from brands can be interpreted as tokenistic,...

CEO MAG: New Metrics to Improve Gender Performance

These are the new metrics to improve gender performance in your business Simple ways by which you can rethink current data analysis to improve gender performance in your business   The deafening crescendo of the Information Age continues to reverberate for businesses globally. We’re seeing self-driving cars, cryptocurrencies, remote...

INSIDE RETAIL: Retailers still failing to support women in leadership

Many international retail companies are still dropping the ball when it comes to the representation of women in senior management positions, a senior executive from the US has said. The newly appointed chief technology officer of Revlon, Chau Banks, believes that while there’s a positive trend...

HRM Online: The Surprising Way HR is Business’ Best Weapon

Why smart companies should take advantage of HR’s breadth of knowledge in business decision-making. On the totem pole, HR isn’t usually first when it comes to decision-making in the C-suite. Despite the fact that culture and people are becoming increasingly important factors when it comes to...

Cycling Tips: The How and Why of Avoiding Sexist Advertising Blunders

The way females are represented in cycling advertising is one of those issues we have seen crop up again and again. The furore surrounding the recent Pinarello e-bike advert and the way it was perceived to belittle the female cyclist was just the latest example...

Bec Brideson’s Cannes Diary #4

Bed Brideson, Advisor, Speaker and Author, is sitting on the Cannes Glass Lions jury. Brideson is writing exclusively for Campaign Brief. The default settings in advertising can change the world. Before I leave, my favourite piece of work entered into the Glass Awards proving that understanding and...

Bec Brideson’s Cannes Diary #3

Bed Brideson, Advisor, Speaker and Author, is sitting on the Cannes Glass Lions jury. Brideson is writing exclusively for Campaign Brief. The 90's called - they want their sexism back. You won't find me in the photo that AdAge ran this article with. I was really hoping...