Bec Brideson’s Cannes Diary #2

Bec Brideson, Advisor, Speaker and Author, is representing Australia on the Cannes Glass Lions jury. Brideson, along with most of the other Australian and NZ jurors write exclusively for CB.

Not a dick joke or old-lensed cliché of a woman in sight…Day Two and Three

Just great work, gender-clever ideas and brave brands willing to tackle issues that are good for business and connect better with their audiences.

I have seen brilliant attempts from brands that naturally target women but are trying to do it in a new and empathetic/authentic way.

I have seen some wonderful work that is gender-smart and tackling men’s responsibility in this conversation too.

The level of discussion and conjecture in the room has been mind blowing. I have fallen in intellectual love with my jury and what a privilege to share the table with them all.

Read the full article on campaignbrief.com