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Can only female creatives connect with women, emotionally?

Some may believe anyone can write a good ad with the right info, however, Roisin Donnelly, brand director of Procter & Gamble (UK), says the shortage of female creatives and ad women who are mums is causing a serious detriment to advertising geared toward mothers...

Will Cannes Glass Lion award shatter gender bias?

The ad world’s highest-regarded awards festival is finally taking responsibility for advertising’s objectification of women – even better, they’re doing something about it. The Cannes Lions Festival recently unveiled a new award for the 2015 competition called, The Glass Lion: The Lion for Change award, which...

Retail giant showcases female-owned brands to empower women

In the US alone, female-owned businesses contribute over $1.3 trillion to the economy, and are responsible for over 80 percent of customer decisions, worldwide.  So, what better way to empower women while building customer loyalty than by featuring the products of female businesses? That’s exactly...