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Advertising slips back into objectifying women

Is advertising going backward in terms of sexualising women for commercial gain? Ask brand giant Coca-Cola, who recently made waves with their campaign for a premium milk brand called Fairlife, says a recent article. The ads featured naked women ‘dressed’ in splashes of milk, with

Street harassment continuously recycled in TV advertising

Catcalls may seem innocent to some. But a recent viral video showing an NYC woman being hassled by men 100+ times in 10 hours exposed just how disturbing, sexist and violating street harassment can be. The video caught international attention – and such behaviour has

Women’s portrayal in advertising evolving, exhibition shows

From high-heeled housewives holding cleaning spray, to bikini-clad models draped over cars, advertising has been representing women through a male lens for decades. But thanks to the growing number of female creative directors, photographers, typographers, art directors and others, the ad world’s portrayal of women

How to market to millennial women

By now, many of us have heard of “millennials” – the Generation Y crowd, perhaps most widely perceived as ambitious, career ladder-climbers, who haven’t lived a day in their lives without digital or social media. When it comes to marketing to millennial women, however, it’s crucial