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Social media still the talk of female consumers

We’ve often expressed how important word-of-mouth communication is when it comes to marketing to women, so it’s no surprise females not only dominate social media, but also use it before making purchasing decisions – 87% as of 2012. One Melbourne-based trio of female entrepreneurs apparently knew this,...

Being real with women builds brand loyalty

It’s one thing being able to reach women through marketing, but quite another to keep her coming back to your product. In a recent article, FastCompany spoke to some female brand leaders who’ve kept it ‘real’ with women, and in turn have gained loyal followings. Here...

Successful female brands share marketing strategies

A recent FastCompany article asked leaders of successful she-brands to share their secrets to reaching women. Here’s what they recommended:   1. A female staff is important, but not mandatory. Having a staff that speaks the “native language” of the female consumer is invaluable, says Manish Chandra, CEO/founder...

Sexualising women in ad makes men less charitable

More research has recently revealed sex does not sell – or at least make men very charitable with their money, according to a recent Medical Daily article. Researchers from the National University of Singapore and Chinese University of Hong Kong found that images showing women...